Safari tourism, sometimes referred to as "wildlife tourism," is a well-liked type of vacation that involves visiting and observing wildlife in their native environments. Kenya, Tanzania, South Africa, and Botswana are typical locations due to their abundance of diverse plant and animal life. Safaris provide one-of-a-kind chances to see exotic animals like lions, elephants, rhinoceroses, and giraffes, as well as countless species of birds, in their native habitats. Game drives, guided walks, and even hot air balloon rides allow visitors a chance to get up close and personal with these remarkable animals. Safaris typically include more than just seeing animals; they also provide opportunities for people to learn about the culture and history of the area, as well as conservation activities. Responsible tourism helps vulnerable ecosystems and local economies by raising public awareness and encouraging environmentally friendly behaviour.

The global safari tourism market is broken down in this study into its component parts, with each submarket receiving its own prediction of future revenue and analysis of current market trends. The paper examines the major growth factors, prospects, and threats that are driving the international safari tourism industry. The competitive landscape has been drawn taking into account the most up-to-date market changes and tactics, including growth, product launch and development, collaboration, merger, and acquisition. Strategic company profiles and analyses of each key player's core strengths in each subsegment of the global safari tourism industry are included in the report.
Influential Elements
The ability to see and interact with varied species in their native habitats, inspiring a sense of adventure and amazement among tourists, is a major reason in the expansion of the safari tourism business. The business is being driven in part by the attractiveness of exotic African destinations, which are renowned for their rich biodiversity and iconic species. More people are able to visit these places because of the better accessibility and transportation infrastructure. The growth of social media and the search for one-of-a-kind adventures have also contributed to the popularity of safari vacations, as visitors want to film and share their experiences with the world. In addition, eco-tourism practises have increased due to growing environmental consciousness and the desire to support conservation initiatives, making safari tourism an attractive option for ecologically conscious travellers. Overall, the market benefits from the cultural exchange opportunities and the beneficial economic effects on local communities.
Limiting Circumstances
There are a number of factors that could slow the expansion of the safari tourist business. Because of the potential for unsustainable environmental impacts from an increase in visitor numbers, protecting sensitive ecosystems and wildlife habitats is a major challenge. To lessen the impact of these threats, conservation measures and considerate tourism practises are essential. Additionally, market performance might be negatively impacted by political instability or security concerns in specific regions. Remote locations and those with poor or nonexistent infrastructure may also provide difficulties. In addition, the whole cost of a safari vacation, including transportation, lodging, and park entrance fees, can be prohibitive for some people. Finally, ethical concerns about animal encounters and the welfare of wildlife can affect the decisions tourists make.
The global safari tourism market is broken down into different submarkets based on the different types of safaris available. The adventure travel market has grown to become the largest income generator in the safari tourist industry. The success of the section can be attributed to a number of factors. People from all walks of life who are looking for new and exciting experiences like participating in adventure tourism. Many visitors are drawn in by the promise of exciting and adventurous pursuits like wildlife tracking, hiking, canoeing, hot air ballooning, and up-close experiences with native species. These pursuits are greatly sought after by adventurers because they allow for a more profound interaction with the natural world and its inhabitants. Moreover, the adventure market provides a sense of exclusivity and individualization, letting tourists tailor their trips to their specific interests and tastes. Safari operators and travel firms have developed a wide variety of specialised adventure packages to meet this demand, with options ranging from the most extreme to the most relaxing forms of excitement. The adventure travel market is booming thanks to the rising interest in authentic travel. These days, visitors want to get off the beaten path and into something more than just a museum or monument. The chances provided by adventure tourism—such as visiting unspoiled areas, meeting locals, and learning about the environment—are in line with this movement. The emergence of social media and people's insatiable appetite for original, shareable information have also contributed to the adventure genre's meteoric rise. Demand for risky safari pursuits is fueled by the fact that tourists are always on the lookout for exciting new anecdotes to tell and stunning new photographs to post on social media.
Report Coverage
Global Safari Tourism research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Safari Tourism report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Safari Tourism competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Safari Tourism market players and analyses their core competencies in each global market sub-segments.
REPORT ATTRIBUTES | DETAILS |
---|---|
Study Period | 2017-2030 |
Base Year | 2022 |
Forecast Period | 2022-2030 |
Historical Period | 2017-2021 |
Unit | Value (USD Billion) |
Key Companies Profiled | Wilderness, Thomas Cook Group, Singita, Scott Dunn Ltd., Rothschild Safaris, Travcoa & Beyond, Travcoa Tours & Safaris, Abercrombie & Kent USA, LLC, Gamewatchers Safaris Ltd., Backroads, and TUI Group |
Segments Covered | • By Product |
Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Safari Tourism Market from 2021 to 2030.
- Market Forecast for Safari Tourism Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Safari Tourism competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Safari Tourism
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Safari Tourism market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Safari Tourism market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Wilderness, Thomas Cook Group, Singita, Scott Dunn Ltd., Rothschild Safaris, Travcoa & Beyond, Travcoa Tours & Safaris, Abercrombie & Kent USA, LLC, Gamewatchers Safaris Ltd., Backroads, and TUI Group
Primary Target Market
- Market Players of Safari Tourism
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Safari Tourism market based on the below-mentioned segments:
Global Safari Tourism Market, By Type
Adventure Safari
Private Safari
Others
Global Safari Tourism market, By Group
Friends
Families
Couples
Solos
Global Safari Tourism Market, By Booking Mode
Direct Booking
Agents & Affiliates Account
Marketplace Booking
Global Safari Tourism market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
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